SSG Capital Advisors acted as the investment banker to LuckyVitamin in the sale of substantially all of its assets to Lucky Health Group.
Headquartered outside of Philadelphia, LuckyVitamin is an e-commerce platform for health, natural and organic products in the U.S. and internationally. The business is diversified in popular wellness categories that are found in traditional health food and natural grocery stores. LuckyVitamin also offers a robust library of online educational content.
While the company has had a strong history of successful operations, it has been restricted in recent years by insufficient investment to execute on its growth plan. As such, additional capital investment was needed to strengthen its capital base, improve liquidity and solidify its operations for future growth and profitability.
SSG was retained by LuckyVitamin to conduct a comprehensive marketing process and solicit offers for the Company. The expedited process attracted interest from multiple parties that engaged in a thorough review of the business, with LHG’s offer ultimately providing the highest and best price.
Ropes & Gray served as counsel to LuckyVitamin. RAS Management Advisors served as financial advisor to LuckyVitamin. Womble Bond Dickinson served as restructuring counsel to LuckyVitamin, and Holland & Knight served as counsel to Lucky Health Group.
