Pathward, a financial empowerment company, unveiled its new corporate brand and the launch of the company’s new website, Pathward.com. This follows the company’s name change from MetaBank earlier this year. The new name and branding reflect the company’s commitment to providing a path forward for individuals and businesses to reach the next stage of their financial journey.
“At Pathward, expanding financial access is at the heart of our business. We work with diverse partners to deliver financial products for individuals and businesses that traditional financial institutions have historically overlooked,” Brett Pharr, CEO of Pathward, said. “For many, the issue of financial access is deeply personal, and we make it our business to disrupt traditional banking norms, guide our partners, and deliver financial products, services and funding to the people and businesses who need them most.”
“It’s an important year for Pathward as we rebrand and unify everyone in the company under one brand, reinforcing our commitment to providing the underserved with solutions they need to achieve financial wellness,” Anthony Sharett, president of Pathward, said. “Through our partnerships, forward-thinking solutions, and deep expertise, we help provide a path to access the financial system.”
