FROM THE PUBLISHER
ABF JOURNAL EXPANDS
The year 2013 marks the 11th anniversary of ABF Journal. As one of the two media properties owned by Xander Media Group, ABF Journal was created to provide an independent voice for practitioners in the asset-based lending and factoring industries.
The mission of the ABF Journal is to consistently satisfy the informational needs of its subscribers and online visitors. This mission is accomplished through a multiple-platform content delivery system that encompasses print, digital, online, e-mail and, now, total mobility features to access all of ABF Journal’s daily news updates, online features and print feature stories, articles and exclusive interviews.
Our goal was to create an anytime, anywhere delivery system that is in tune with the latest technology available for most tablets and smartphones. With the ABF Journal’s new native apps, readers will get the benefit of total flexibility as regarding their individual informational needs — and how they can best be supported — now, it’s simply a matter of convenience.
Advertisers benefit from these new mobility platforms and features because more prospects will see the message regardless of where they are. It’s clear that people on the go will have to have access to devices other than their desktop or laptop to stay in tune with an ever-changing landscape. Print ads displayed in, say, tablet size formats will result in improved readability and more convenience hotlinking to a URL or contact e-mail. And new mobile features will now include mobile banner ads and/or blow-in options to enhance CTR performance.
Our goal is to consistently provide quality content repurposed for delivery from platforms that ensure the highest levels of audience engagement. We would welcome the opportunity to assist should you be planning to launch a multi-faceted marketing campaign in 2013.
With more print, digital, online and mobile app choices, you can customize a marketing campaign around ABF Journal’s broad array of assets that are specifically designed to deliver enhanced visibility and more opportunities for audience engagement. Maximize reach with multiple media channel distribution — print, digital, online, daily & weekly e-news broadcast & new in 2013 — ABF Journal Mobile.
ABF JOURNAL … IN PRINT, DIGITAL & MOBILE
In 2013, celebrating its 11th year in publication, ABF Journal will continue with eight issues during the year including three special editions themed for specific audiences — including a bonus distribution at major conferences scheduled for the coming year. Reach is further enhanced with its feature-rich digital version of the print magazine, and new mobile apps for anytime, anywhere delivery. ABF Journal’s circulation is national with a subscription base of 6,500 decision makers in the asset-based lending industry.
ABF Journal reaches a market audience of both direct lender prospects and lender referral sources…
- 78% (5,000+) of ABF Journal subscribers hold the position of VP or above — 42%, or 2,700+, are senior or top-level executives.
- 58% (3,700+) of our subscribers are employed by ABL lenders — bank and non-bank financials, smaller independents and factors.
- 25% (1,600+) of our subscribers are comprised of lender referral sources (i.e., law firms, accounting firms, private equity, turnaround and consulting firms).
- ABF Journal Digital: Electronic version of magazine with rich media features not available in print circulated via e-mail to 3,000 ABF Journal subscribers.
- ABF Journal Mobile: The new mobile version of ABF Journal repurposes articles and feature stories to be more reader friendly as viewed on smartphone and/or tablet formats.
Print Format Designed to Engage Readers…
Each issue of ABF Journal is themed around a core industry subject and is formatted to accommodate seven individual sections. Like an old friend, reader engagement begins at the start and is sustained through a series of mainstream topics of interest that continue to the end — ABF Journal’s exclusive FinalCut feature. One of the unique design elements of ABF Journal is how the content is delivered — it’s always on point and never gets boring.
Maximize reach with multiple media channel distribution — print, digital, online, daily & weekly e-news broadcast, & new mobile app.
ABFJOURNAL … ONLINE, E-NEWS, & MOBILE
ABF Journal‘s companion website, abfjournal.com, continues to out-traffic the competition with daily news updates, notable ABL transaction tracking, Web-only feature stories, classified job listings, comprehensive service directory resources and the industry’s most popular banner and text advertising opportunities available.
Website Banner/Sponsorship Advertising
Abfjournal online is the place to be if you’re seeking the unique visibility of homepage content proximity and full banner rotation throughout the site. With three banner offerings to suit your budget, you can plan a marketing campaign around any theme you desire. Opportunities for engagement are afforded through a direct link feature to the webpage of your choice. We also provide the additional flexibility to change the message and/or URL to test for results. Monthly metrics are provided so you always know how your ad is performing.
Daily E-News Broadcast — The Only Media Platform of Its Kind
Forwarded every business day to over 5,000 registered subscribers, abfjournal’s Daily E-news Broadcast is the asset-based lending industry’s most popular online medium for up-to-date news and daily commentary. Uniquely formatted to ensure reader engagement, sponsors enjoy the benefit of consistent branding and usability.
Weekly E-News Wrap-Up
Abfjournal forwards a weekly summary of the top 10 news stories from the previous week. Selection is based on reader interest using a unique model to test for popularity. Forwarded via e-mail first thing Monday morning, our ABF Journal registered subscribers get the benefit of this new “catch-up” feature to ensure nothing was missed from the previous week’s headlines. With only 52 broadcasts annually, advertisers will want to explore this unique offering early as the opportunity to participate is limited.
ABF Journal Mobile Advertising
The addition of ABF Journal’s new mobile app expands the delivery of our daily and weekly e-news to include anywhere, anytime news feeds and feature stories affording advertisers with a new opportunity to stay engaged with their target audience. Banner ad opportunities are available in the library, search and newsfeed areas of the app.
Services Directory Advertising
The online directory showcases lenders, service/product providers and consultants in a real-time format including your company logo, a complete company profile, space for multiple contact information and a direct link to any page on your company website. For even more exposure you have the opportunity to become a Featured Partner Listing with prominent exposure on abfjournal’s homepage with a direct link to your online listing.
CLASSIFIED EMPLOYMENT ADVERTISING
ABF Journal and abfjournal.com offer both print and online classified employment advertising packages. Classified employment advertising with ABF Journal magazine and online with abfjournal.com produces unequalled results, and is the most cost-effective hiring solution in the asset-based lending and factoring industries.
To inquire about advertising opportunities and details, please contact:
Sales & Marketing
Phone: 800.708.9373 x120