WSFS Financial, the parent company of WSFS Bank, hired marketing leader Lynn Hobson as chief marketing officer. WSFS’ former chief marketing officer, Justin Dunn, has assumed the newly created role of chief community impact officer.
As senior vice president and chief marketing officer, Hobson will lead WSFS’ marketing and communications strategy and execution, including brand awareness, internal and external communications, digital marketing, data analytics, advertising and customer experience. She will report to Arthur Bacci, executive vice president and chief operating officer.
Hobson joins WSFS after 16 years with BNY’s Pershing, where she rose to director and head of marketing leading all strategic go-to-market marketing efforts across technology, wealth solutions, and channel and partner marketing for Pershing and Pershing X.
As senior vice president and chief community impact officer, Dunn will lead WSFS’ community strategy and reinvestment efforts, volunteer initiatives, financial education programming, the WSFS CARES Foundation and sponsorships and events, reporting to Shari Kruzinski, executive vice president and chief consumer banking officer.
“These two roles will help define WSFS’ presence in our region and enhance the impact we can make for our clients and communities. Given the importance of our community efforts, Justin will be the dedicated leader to unite these functions, effectively scale them with our continued growth, and position WSFS as a premier community partner,” Bacci said. “On the marketing side, we are excited by Lynn’s proven ability to develop and support innovative organic growth strategies and enterprise projects helping to increase the impact of our marketing efforts across our diverse business lines.”
