Beth Wiegard joined Lambert, a strategic communications and advisory firm specializing in investor relations, public relations and integrated marketing, as a director in its capital markets group. In this role, Wiegard will be an integral member of the firm’s private equity practice, which was ranked first in The Deal’s list of private equity PR firms for the second quarter of 2022.
“Beth’s expertise in financial communications and public relations will be a great asset to us in advancing the growth and development strategies of our current and future PE clients,” Cornell Hazelton, managing director at Lambert, said. “We’re excited to welcome her to our top ranked PE team.”
Wiegard started her career in communications in higher education, writing grant proposals and promotional materials for Fordham University in New York City. She then moved into financial communications at Ogilvy Adams & Rinehart (now Ogilvy), where she developed and implemented client programs in the financial services, energy, defense and telecommunications industries, including work on M&A transactions, proxy fights and crisis communications.
“It is essential for PE firms to be strategic in their use of communications in order to reach their growth and investment goals in a complex and rapidly changing market,” Wiegard said. “I’m thrilled to join the Lambert PE team and look forward to helping further the success of its outstanding—and expanding—client portfolio.”
