VSS Capital Partners, a private investment firm investing in the healthcare, education and business services industries, completed a growth capital investment in Lane Four Consulting, a consulting partner to North American growth companies that seek to optimize and scale their go-to market operations using Salesforce. Lane Four’s founder and CEO, Andrew Sinclair, maintains a majority interest in the company. Financial terms of the private transaction were not disclosed.
“We’re thrilled to partner with VSS to further develop Lane Four’s core competencies of helping clients to deliver improved sales performance and more consistent revenue generation through digital transformation,” Sinclair said. “In today’s highly competitive environment, this partnership will strengthen our ability to enhance our platform, pursue strategic acquisitions and allow our talented consulting team to continue delivering the highly customized solutions our clients have come to expect.”
“We’re excited to support Lane Four’s next phase of growth and provide it with flexible capital resources to support strategic growth opportunities and offer its clients a broader array of solutions,” Trent Hickman, managing director of VSS, said.
“We were thoroughly impressed by Lane Four’s deep expertise in go-to-market best practices, strong record of customer and employee satisfaction and deep bench of technical talent, including experts in Mulesoft, Revenue Cloud and Data Cloud,” Sai Parepally, vice president at VSS.
Equiteq served as financial advisor and Wolfson Law provided legal advice to Lane Four. Stikeman Elliott and Willkie Farr & Gallagher provided legal advice to VSS Capital Partners.
