Asset-based lender Ultimate Finance launched its refreshed brand identity. Since the launch of its current business strategy and brand in 2020, Ultimate Finance has experienced growth in its loan book and market share. The decision to invest in its brand aligns with the continued development of product strategy objectives and growth ambitions.
“We are delighted to reveal our updated brand look and feel, showcased at the recent NACFB Commercial Finance Expo in Birmingham,” Yvonne Balfour, chief marketing officer of Ultimate Finance, said. “This evolution of our brand better reflects our market position and meets the expectations of our broker network. In a crowded marketplace, it is vital for us to differentiate our proposition and be noticed. By developing our unique illustration style alongside our distinct brand colours, early feedback has demonstrated the significant impact the new look is already having.”
