TRU Federal Credit Union has unveiled a new digital investment platform through a strategic partnership with InvestiFi. This collaboration brings securities, cryptocurrency and guided investing solutions directly into TRU FCU’s digital banking experience.
“Adding an investment option for our members is more than putting in another product or service,” Phil Heinlen, CEO of TRU FCU, said. “It embodies our mission, core values and our aspirations for the future. This innovation signifies our dedication to becoming a more reflective and approachable financial partner for the communities we serve. We are committed to maintaining the same high level of service and trust that our members have come to expect, while also embracing new opportunities and innovations within the credit union industry.”
“TRU FCU is a shining example of a credit union that leads with values and puts its members first,” Kian Sarreshteh, CEO and co-founder of InvestiFi, said. “This partnership reflects everything we believe in—giving everyday people access to investing in a way that’s personal, secure and local. TRU’s commitment to trust, respect and unity aligns perfectly with our mission to support financial institutions that want to bring investing inside, not outsource it. By embedding digital investing directly into the member experience, TRU FCU is offering the same capabilities as the largest fintech platforms—without losing the relationships and trust they’ve built over the decades. It’s a powerful model for how local institutions can compete and lead in the digital age.”
