TD Bank Group launched its new brand platform, More Human, a milestone that reflects how the bank’s strategy, culture and customer experience come together to deliver for clients in a digital-first world. The platform unifies TD under a single identity across Canada and the United States for the first time.
To introduce the new brand platform at scale, TD is launching a multimedia campaign across North America, debuting with a 60-second ad.
“Banking works best when it’s built around people,” Tyrrell Schmidt, global chief marketing officer of TD Bank Group, said. “As we continue investing in our digital capabilities, our focus is on ensuring that progress genuinely helps people by making banking at TD feel simpler, more empathetic and client-centric. More Human brings that conviction to life, reinforcing that technology should strengthen human connection, not replace it.”
The new platform represents the next visible expression of TD’s strategy in action, aligning how the bank shows up across brand, experience and culture. The platform creates a more unified way for TD to connect with clients and colleagues across touchpoints.
As part of the launch, TD has also unveiled a new visual identity, introducing a more dynamic, modern and simplified look designed to feel simpler, warmer and more human in a digital-first environment.
“More Human introduces a sharper expression of who we are: a bank built around the needs of our clients and colleagues, powered by digital and designed for real life,” Schmidt said.
