Stellus Capital Management acted as administrative agent and provided senior debt financing and an equity co-investment in support of Recognize Partners’ investment in 2X LLC, an outsourced digital business-to-business marketing-as-a-service (MaaS) provider.
Founded in 2017 by three former B2B CMOs who pioneered MaaS, 2X is a new operating model designed to bring scale to revenue and marketing leaders. The company’s MaaS model covers a full range of offerings, including marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing, analytics and creative services.
“Stellus was a constructive partner, providing a flexible capital solution to support our investment in a truly differentiated business,” Mike Grady, partner at Recognize, said. “We look forward to continuing our strong relationship with Stellus going forward.”
“We are grateful for the opportunity to partner with Recognize and the entire 2X team and support future growth,” Doug Bollermann, managing director at Stellus, said. “2X represents a unique opportunity to invest in a company that is redefining the B2B marketing services landscape. Recognize’s breadth of investing experience and exclusive focus in the technology services industry will serve as a strong foundation for the Company’s continued scale.”
