Starling Bank appointed Adeel Hyder to its executive committee as managing director of SME banking. Hyder joins Starling from TSB, where he most recently served as business banking director. Prior to this, he was director of strategy at TSB, a strategy consultant at McKinsey and a corporate banker at RBS.
In his new role, Hyder will be responsible for driving commercial growth and innovation in Starling’s business banking division. Hyder will focus on developing and launching new propositions that address the evolving needs of small businesses.
“Starling is deeply committed to supporting the ambitions of UK entrepreneurs and I am passionate about leveraging technology and innovation to deliver exceptional banking experiences for our small business customers,” Hyder said.
“Adeel’s extensive experience and proven track record make him the ideal leader to drive our business banking division forward,” Raman Bhatia, group CEO at Starling, said. “We are confident that under his leadership, Starling will continue to empower small businesses across the UK with the tools and support they need to succeed. This appointment will strengthen our senior leadership team as we embark on our next phase of growth.”
Starling Bank recently added Michele Rousseau to the executive team as chief marketing officer, responsible for customer engagement, brand and product marketing.
