SSG Capital Advisors served as the investment banker to Precision Nutrition in the sale of substantially all assets to an affiliate of Palm Ventures. The transaction closed in July 2025.
Despite realizing meaningful success over its 20+ year history, the company began to face liquidity constraints following the COVID-19 pandemic and ensuing closure of fitness facilities around the world. In an effort to recapitalize the company’s balance sheet and identify capital for growth, Precision Nutrition sought a new strategic or financial partner that could support ongoing operations and the company’s strategic mission of providing market leading solutions to fitness and wellness professionals.
SSG was retained by Precision Nutrition earlier this year to explore strategic alternatives, including a sale of the business. SSG conducted a marketing process that attracted interest from strategic and financial investors which engaged in a thorough review of the business. The company received offers from multiple parties and ultimately pursued a sale to an affiliate of Palm Ventures.
Other professionals who worked on the transaction include:
- Lee Nicholson and Ryan Johnson of Stikeman Elliott, co-counsel to Precision Nutrition
- Nathaniel Amory and Pat Argenio of Latham & Watkins, co-counsel to Precision Nutrition
- Rachel L. Wolock and Lisa S. Corne of Dickinson Wright, counsel to the secured lenders
- Kevin R. West and Andrea Hill of SkyLaw Professional, co-counsel to Palm Ventures
- Jeff Sulman of Optimal Counsel, co-counsel to Palm Ventures
