Seacoast Bank of Florida announced Amanda Martland has been named chief marketing officer. She will lead marketing efforts across the enterprise, reporting to executive vice president Jeff Lee to drive new customer acquisition, deepen customer relationships and promote the Seacoast brand.
Martland joined Seacoast Banking in 2004. Her career with Seacoast includes roles in accounting and finance, performance management, retail sales, and more than 10 years in marketing. Within her marketing tenure, she led several product launches, managed and executed multi-channel cross-sell and prospecting campaigns, and oversaw marketing activities related to 16 bank acquisitions. In addition, Martland led the direct response marketing team for all lines of business in her most recent role.
“Not only does Amanda have a strong understanding of the marketing function, but she is also well-versed in our economic model and has a proven ability to drive results,” Lee, who also serves as chief operations and technology officer at Seacoast, said.
