Jenn Garbach joined PNC Financial Services Group as chief marketing officer. Previously, Garbach served as the head of marketing transformation and operations at PayPal. Before joining PayPal, she spent a decade with Capital One, where she held several leadership positions, including director of customer strategy, senior director of digital product management and product marketing management, vice president of small business card brand and acquisition marketing and vice president of consumer card marketing and customer analytics.
At PNC, Garbach will lead a team of 200 marketing professionals focused on brand and line of business marketing, paid and social media, direct marketing and all digital marketing strategies. She will also oversee the bank’s relationship with Arnold Worldwide, which was recently announced as PNC’s integrated marketing and advertising agency of record.
Based out of PNC’s Washington D.C. office, Garbach will report to Amanda Rosseter, PNC’s chief communications and brand officer.
“Jenn brings decades of experience in the financial and professional services industries spanning product management, strategy, technology and consumer marketing,” Rosseter said. “Her innovative, results-oriented approach will serve us well as we further elevate the PNC brand on a national scale.”
