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Pathward Introduces Evolved Operating Model

With customer centricity at its core, the national bank is aligning its operating model with partner and customer needs and outcomes.

byBrianna Wilson
December 5, 2025
in News, People

Pathward Financial, through its subsidiary Pathward, a national bank focused on financial access, rolled out an evolved operating model designed to position the company for increased innovation and growth, and clients for greater success and revenue enablement.

“We are starting a new chapter that aligns with our fintech partners and best positions us for sustained success,” Anthony Sharett, president of Pathward, said. “Keeping our business partners top of mind, we believe that evolving how we work with them will create a more seamless experience. This evolution also puts Pathward in a better position to support our partners’ goals and our efforts to grow and scale to serve more consumers and small and mid-sized businesses.”

Under the new model, Christopher Soupal will be Pathward’s chief growth officer and lead new business development and new revenue for commercial finance, credit solutions and partner solutions.

Will Sowell will be Pathward’s chief customer officer and lead customer success for commercial finance, credit solutions, and partner solutions to help facilitate partners and customers’ achievement of their desired outcomes.

Greg Cooper will be Pathward’s business risk group leader and will lead the business risk group, which is focused on providing tailored risk and compliance expertise to support partners.

Soupal, Sowell and Cooper all report to Sharett. These changes are a continuation of the bank’s focus on horizontal integration and will further streamline the way it helps its partners and customers thrive while increasing financial inclusion and access.

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