Monroe Capital LLC (“Monroe”) announced it acted as administrative agent and joint lead arranger on the funding of a senior credit facility and equity co-investment to support the acquisition of GSTV by MidOcean Partners, a premier New York-based alternative asset manager specializing in middle-market private equity.
Founded in 2005 and headquartered in Detroit, MI, GSTV is the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. The company engages over 115 million monthly high-intent viewers at fuel and convenience retail locations, delivering targeted, full-sound video advertising to consumers at a key moment on their path to purchase.
GSTV provides contextually relevant video advertising supported by advanced data and analytics. The network reaches high-intent audiences at scale, helping major brands drive immediate consumer action and build lasting brand equity.
