JPalmer Collective (JPC), a customized asset-based lending (ABL) solutions provider for high-growth consumer brands, appointed Andrew Hollingsworth as senior vice president, portfolio.
Hollingsworth brings a rare combination of experience: he knows asset-based lending from both sides of the table having worked alongside the JPC team and been a client on two separate occasions. That firsthand experience navigating the ABL process as a borrower directly informs how he will serve the firm’s portfolio companies and client relationships in this new role.
“Andrew has a unique perspective,” Jennifer Palmer, founder and CEO at JPC, said. “He’s navigated the ABL process from both sides of the table and he knows what it feels like to need a partner who truly understands your needs, your journey and the stakes. That’s exactly the kind of insight we want shaping how we serve our clients.”
In his role as SVP, portfolio, Hollingsworth will oversee portfolio management, risk management and client relationships across JPC’s lending book. He will ensure the firm’s borrowers receive proactive, informed partnership not just capital.
Hollingsworth brings deep experience in finance and consumer packaged goods (CPG). Before joining JPC, he founded Pellucid, an outsourced CFO and financial consultancy focused on growth-oriented, mission-driven consumer brands and nonprofits. At Pellucid, he specialized in building the financial infrastructure and management reporting frameworks that allow brands to scale sustainably, a skill set that translates directly to JPC’s portfolio work.
Most recently, Hollingsworth advised a high-growth natural products company through a $25 million Series D equity raise and a $13 million asset-based lending transaction, a complex, multi-layered capital raise that required navigating both equity and ABL simultaneously.
“I know what clients are going through because I’ve been there,” Hollingsworth said. “I understand the questions they’re asking, the pressure they’re under, and what it means to have someone in your corner who can cut through complexity and advocate for you. I’m excited to bring that perspective to this role.”
Palmer concluded, “We can never fully replicate what our clients go through,” continued Palmer. “But we can intentionally surround ourselves with people who have had this experience, and their perspective can help guide us in how we operate.”
