Styles for Less retained Hilco Streambank to market and sell its intellectual property, including trademarks, domain names and customer database. The sale of the assets and sale process are subject to approval of the U.S. Bankruptcy Court for the Central District of California, where the company’s Chapter 11 bankruptcy case is pending.
Founded in 1992, Styles provided women in their late teens and early 20s with low-cost, high-quality apparel. At its peak, it operated more than 150 retail stores throughout California, Nevada, Arizona, Texas and Florida. In 2017, the company became another victim of the rapidly changing retail environment.
“The Styles for Less retail platform is a victim of industry discounting, online penetration and shifts in consumer spending,” explained Hilco Streambank SVP Richelle Kalnit. “The value in this opportunity comes from a loyal customer following and years of building brand loyalty amongst women in their late teens and early 20s. The Styles for Less intellectual property provides a great opportunity for an up-and-coming retailer to expand its customer base or a well-established retailer to acquire a house brand.”
Hilco Streambank is an advisory firm specializing in intellectual property disposition and valuation. It is part of Hilco Global, a worldwide financial services company.
