Gordon Brothers, the global asset experts, sold the Laura Ashley brand, archives and related intellectual property to Marquee Brands, the global brand accelerator.
“This sale is a cornerstone moment for Gordon Brothers,” Tobias Nanda, head of brands at Gordon Brothers, said. “We are thrilled with the huge success Laura Ashley experienced under our leadership and our work over the last four years to relaunch, reposition and expand the iconic British heritage brand globally.”
“Transitioning Laura Ashley to an asset-light model to rebuild a flexible, scalable licensing business with strategic sourcing and a robust e-commerce presence worldwide was pivotal to our success in revitalizing the beloved brand out of insolvency,” Carolyn D’Angelo, senior managing director, brand operations at Gordon Brothers and former president of Laura Ashley, said. “We purchased a brand with a proud history and reputation and reimagined a business model that allowed it to thrive in today’s marketplace.”
“Gordon Brothers has deep expertise that allows us to understand the inherent value of brands, the capital to invest in them and a proven model for reimagining and transforming them,” Frank Morton, chief investment officer of Gordon Brothers, said. “Based on the success of Laura Ashley, and other brands in our global portfolio, we will continue to invest in and reinvigorate brands using this model.”
