Wells Fargo has named Tim Froehlich as head of investment products within its wealth and investment management (WIM) business, effective Jan. 1, 2026. Froehlich will succeed Patty Loepker, who, after more than 40 years of service, will retire on March 1, 2026.
Froehlich will lead strategy and development of WIM’s investment offerings, including advisory, packaged products, alternative investments, insurance and annuities. In the role, he’ll manage the product platform, ensuring innovation that aligns with client needs, regulatory requirements and market trends. He will define the roadmap, launch new solutions and enhance existing programs to deliver a best-in-class experience. Froehlich will report to Darrell Cronk, WIM chief investment officer.
“As we grow the investment products business, Tim’s vision and expertise will strengthen our ability to deliver innovative solutions for advisors and clients,” Cronk said. “His focus on client-centricity, leadership in product origination and portfolio improvement, and more than 20 years in alternative investments make him an ideal choice to sustain WIM’s leadership in this space.”
Froehlich most recently led insurance, annuities, and market-linked investments within WIM and previously co-led the alternative investments group. He joined the company in 2002 after five years with ING Broker/Dealer Network. A CFA charterholder, he earned a bachelor of science in business administration from the University of Richmond. Froehlich is based in St. Louis.
Froehlich and Loepker will overlap in the role for two months.
“Patty’s leadership of our Investment Products business has been pivotal to our success,” Cronk said. “We’ve all benefited from her time in this role, and we wish her the best in retirement.”
