Easterly Asset Management, a multi-affiliate asset manager of boutique investment firms, hired Lauren Crisafi as senior vice president of marketing. Crisafi will be based out of Easterly’s headquarters in Beverly, MA.
Crisafi has 18 years of experience marketing in the financial industry. Prior to joining Easterly, she was a vice president of marketing at RBC Global Asset Management (RBC GAM).
In her role at RBC GAM, Crisafi was responsible for developing integrated, content-driven marketing initiatives and brand programs tailored to a global audience. Additionally, she was a key contributor to the organization’s event strategy, content origination program and social/digital outreach.
“We are extremely excited to welcome Lauren to the firm,” Mike Collins, head of distribution at Easterly, said. “She brings a wealth of experience and foundational knowledge of the asset management marketing space. Combining her expertise with our exciting product lineup should amplify our reach and increase client engagement in the coming months.”
“I am thrilled to be joining Easterly at such an exciting time,” Crisafi said. “I look forward to building relationships with our veteran portfolio management teams and am proud to be representing the firm and its suite of outstanding products.”
