Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange142, entered into a $5 million revolving credit facility with East West Bank.
In addition to the principal amount of up to $5 million, the company has access to up to an additional $5 million uncommitted incremental revolving facility, which may increase the aggregate principal amount of the credit facility to $10 million. Loans under the credit facility mature on July 7, 2025, unless the credit facility is otherwise terminated pursuant to its terms.
“We are excited to begin our relationship with East West Bank and are appreciative of the financial flexibility and liquidity that this partnership provides,” Mark D. Walker, chairman and CEO of Direct Digital Holdings, said. “We look forward to continuing to invest in and grow our businesses through this new source of non-dilutive capital.”
