SG Credit Partners provided a $5 million acquisition facility to Punchbowl, an online invitation and digital greeting card subscription platform.

Punchbowl was seeking non-dilutive growth capital to acquire VidHug, a video platform that enables you to request, collect and combine videos to create a personalized montage for celebrations and holidays.

SG Credit got comfortable with the transaction and provided the financing to allow Punchbowl to complete an accretive acquisition without dilution, and Punchbowl leveraged the acquired platform to launch Memento.com.