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Home Deal Announcements

Atalaya and Waterfall Support OnPoint’s Acquisition of Guardian Protection Products

byIan Koplin
January 26, 2023
in Deal Announcements

OnPoint Warranty Solutions, an insuretech, mobile solutions and warranty services company, completed a strategic transaction with a private equity vehicle managed by Waterfall Asset Management and Atalaya Capital Management. The investment from Waterfall and Atalaya supports the acquisition of Guardian Protection Products, and provides additional growth capital for OnPoint to accelerate mobile and warranty product innovation, and to further enhance its proprietary insurance technology platform: Service Avenger.

The acquisition of Guardian, a warranty administrator for furniture retailers, provides OnPoint with entrenched capabilities in the broader retailer marketplace. OnPoint will also further enhance Service Avenger by integrating certain proprietary warranty administration technology developed by Guardian specifically for the retail sector. The existing management team at Guardian, led by Jed Rovin, will remain with the company under OnPoint’s ownership.

“Since 2018, we have invested in our team, operational processes and in Service Avenger, our insuretech platform,” Chris Smith, CEO of OnPoint, said. “Continuous product innovation, combined with our operational expertise and the API-forward design of Service Avenger, enables OnPoint to offer OEMs, retailers, resellers, MVNOs and carriers the ability to seamlessly offer, sell and administer mobile solutions and warranty services on a plethora of consumer and commercial products and home systems. We are proud of the growth in the business and the customer relationships we have earned to date, and we are thrilled to partner with Waterfall and Atalaya, who share our vision of providing innovative technology and first-class warranty services to our customers and their consumers and homeowners.”

“This investment and the Guardian acquisition will support our ongoing investment in people, products and technology such that OnPoint can support its customers’ continued growth and customer warranty experience initiatives,” Rob Christian, president and CRO of OnPoint. “With the addition of Guardian, its’ management team and its’ retail acumen, we are best equipped to serve retailers in North America and beyond. Guardian’s deep relationships in U.S.-based retail organizations and the proprietary, retail-oriented administration technology, enables OnPoint to catapult the development of Service Avenger, particularly for the global eCommerce segment of our business.”

“The Guardian Team could not have found a better home. We are delighted that Guardian’s spirit of entrepreneurship and eye on innovation in the customer service marketplace will receive the investment and support from a group that is so similarly focused,” Jed Rovin, general manager of Guardian,said.

“We are thrilled to be partnering with Chris and Rob to support OnPoint’s long-term growth strategy,” Gene Weil, a managing director of Waterfall, said. “We believe OnPoint’s product sophistication, client-first approach to technology and service and the addition of Guardian, will continue to help differentiate the company in the marketplace.”

“The combination of OnPoint and Guardian creates a leading technology-enabled warranty administrator across a range of underlying consumer products,” Bharath Subramanian, a managing director of Atalaya Capital Management, said. “We look forward to partnering with the experienced management team to take advantage of the significant growth opportunities available.”

Mayer Brown served as legal counsel to Waterfall. Orrick, Herrington & Sutcliffe served as legal counsel to Atalaya. Bevilacqua served as legal counsel and Capstone Partners served as financial advisor to OnPoint. Calfee, Halter & Griswold served as legal counsel and Houlihan Lokey served as financial advisor to Guardian.

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