Assembled Brands closed a $1.35 million senior secured credit facility with Violet Grey, a supplier of luxury beauty products. Assembled Brands partnered with Agility Capital, a venture debt fund, on this financing round.
Violet Grey was founded in 2013 by Cassandra Grey. The company will join a portfolio at Assembled Brands that includes a number of consumer brands, including Samuel Hubbard, Fellow Products, Burst, Khaite, Juneshine, Buffy and Richer Poorer.
“This investment is truly remarkable in that it brings together not two, but three parties working towards the same goal,” Adam Pritzker, founder and CEO at Assembled Brands, said. “Assembled Brands and Agility Capital’s combined efforts shows the financing community’s continued commitment to the success of small businesses.”
“We’re thrilled to team up with two partners who share and support our vision to take Violet Grey to the next level,” Neil Kee, CFO and COO at Violet Grey, said. “The combined facility will enable the company to invest in critical areas of growth while providing the necessary capital to continue to scale the business.”
“We are proud to add Violet Grey to our portfolio of companies,” Daniel Corry, co-founder and managing director at Agility Capital, said. “By combining forces with Assembled Brands we were able to offer a debt facility that will facilitate Violet Grey’s growth during this difficult time.”
Assembled Brands provides rapid financing, business insights and a network to grow consumer brands.
Agility Capital provides debt solutions to emerging growth companies in the technology, communications and branded consumer markets.
