CIBC Innovation Banking provided a $13 million growth capital financing for Santa Monica, CA-based EZ Texting, a cloud-based messaging platform. EZ Texting plans to utilize this capital to continue building new product features.
“The team at EZ Texting has done a great job of growing the platform by rooting their product features into a customer’s workflow engagement strategy,” Kevin Grossman, managing director in CIBC Innovation Banking’s Denver office, said. “We’re impressed with the growth of EZ Texting and excited to help accelerate their efforts.”
“EZ Texting is looking forward to further innovation across our sales and promotion, alerts and notifications, customer service and lead generation product sets to help small and medium businesses have meaningful engagement with their customers using text,” Norman Happ, CEO of EZ Texting, said. “We are excited to work with CIBC Innovation Banking to fund our strategy and growth.”
Existing investors for EZ Texting include Morgan Stanley Expansion Capital, Investor AB and ROCA Partners.
