Buyerlink, an online auction marketplace for performance-based marketing, secured a new $41 million debt facility with Citi. This new financing arrangement bolsters Buyerlink’s capital structure, enabling it to continue to pursue growth strategies both organically and through strategic acquisitions.
This new agreement offers Buyerlink improved terms and greater flexibility.
“I’m excited to work with the team at Citi,” Payam Zamani, founder and CEO of One Planet Group, the parent company of Buyerlink, said. “They’ve been wonderful to work with throughout this process and we look forward to expanding our relationship in the coming months and years.”
“We are impressed by Buyerlink’s strategic vision and operational expertise,” Ted Bell, director of the technology commercial banking group at Citi, said. “Our collaboration with them is rooted in a mutual dedication to driving innovation and market leadership. We are excited to continue supporting Buyerlink as it expands its capabilities and further strengthens its position in the digital marketing and ad tech sectors.”
