Brightwood Capital Advisors, a middle market private credit firm, acted as sole lead arranger and administrative agent for a senior secured credit facility in support of Beringer Capital’s investment in VeraData, a decision science company that leverages next generation analytics and omni-channel data to optimize direct marketing campaign results.
VeraData uses advanced algorithms and machine learning to help its clients make better fundraising and marketing decisions faster. The company leverages machine learning to provide its customers with unique insights, actionable intelligence and improved fundraising results. In addition to serving commercial businesses and agencies, VeraData proudly supports the nonprofit community by providing strategic insights to develop strategies, expand donor bases and optimize engagement. These services utilize proprietary technology to meaningfully impact charities that work with first responders, veterans and underserved communities.
“We’re thrilled to support VeraData as it continues to provide critical data and fundraising support to businesses and the nonprofit community amidst a period of widespread economic uncertainty,” Sengal Selassie, CEO and managing partner at Brightwood, said. “As a minority-owned firm that has been focused on helping overlooked and underserved communities since inception, Brightwood is proud to support VeraData’s dedication to serving charitable organizations and we look forward to continuing to support its mission with our new partners at Beringer Capital.”
“We’re very excited to embark on this new partnership with Brightwood,” Gil Ozir, managing partner at Beringer Capital, said. “We share the VeraData team’s vision for advancing analytical techniques that deliver meaningful results to clients in need, and we look forward to seeing the company’s continued success.”
