Assembled Brands Capital provided a new substantial facility to Happy Dad Hard Seltzer & Tea. Through access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions, scale the business month over month, further fuel its fast growth and pursue more strategic partnerships in the future.
“We’re thrilled to partner with Assembled Brands and have them as a part of the Happy Dad family. We look forward to building together,” Josh Singh, vice president of business development at Happy Dad Hard Seltzer & Tea, said.
“Happy Dad’s rapid growth is a testament to their superior, organic marketing efforts coupled with a perfect product-market fit. Assembled Brands is thrilled to call Happy Dad a partner, and we are excited to see the brand reach new heights through 2024 and beyond,” Ethan Gersh, director of portfolio at Assembled Brands Capital, said.
Assembled Brands also provided a new revolving line of credit to Lunya, a luxury sleep and loungewear brand. Through this partnership, the apparel company will further extend its marketing efforts and continue to expand its inventory assortment.
The business has been hyper-focused on building a self-sustaining, profitable business for the long term. Through its partnership with Assembled Brands, Lunya is able to invest in its newer and rapidly-growing product lines to meet growing customer demand.
“From our very first call, we could see that the team at Assembled understands our business, our challenges and our potential,” Blair Lawson, CEO of Lunya, said. “They have been supportive and positive and we know that they want us to be successful. Working with Assembled has felt like a true partnership.”
