Alvarez & Marsal appointed Washington, D.C.-based Michael Lawless as a managing director within the firm’s corporate performance improvement (CPI) practice.
Lawless has more than 30 years of experience helping clients create value through effective growth strategies, digital marketing, data and analytics, design and innovation. His approach has produced results across a variety of industry sectors, including consumer packaged goods, hospitality and renewable energy.
“A&M’s restructuring heritage and legacy of operational excellence is the foundation for our transformation offerings and our ability to execute on bottom-line improvements and cost structuring initiatives for clients,” Mike Davidson, managing director at Alvarez & Marsal, said. “Michael’s expertise fortifies our value proposition on the other side of the performance equation that includes profitable growth, revenue enhancement and significant results driven through digital transformation efforts.”
Lawless has built teams that have led digital transformation efforts at Fortune 500 companies and other organizations. His teams have run P&Ls for new businesses and introduced products, services and business models.
Lawless joined Alvarez & Marsal from Accenture, where he served as a managing director. He also served as a design lead for Accenture Interactive, co-founding that firm’s growth strategy practice. Additionally, Lawless has worked as the Fjord Design and Innovation Studio lead for Accenture Federal Services and as a senior manager of insights and strategy. Previously, he held roles at SunEdison, AOL and Coca-Cola.
