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GA Group Appoints Hoek as VP and Head of Fixtures, Furniture & Equipment

In this role, Scott Hoek will enhance GA Group’s capabilities in helping retailers, commercial property managers, REITs and institutional clients optimize and monetize FF&E assets.

byBrianna Wilson
September 1, 2026
in News, People

Great American (GA Group), a provider of financial advisory, valuation, asset disposition, investment banking and lending services and majority-owned by funds managed by Oaktree Capital Management, appointed Scott Hoek as vice president and head of fixtures, furniture and equipment (FF&E).

In this role, Hoek will enhance GA Group’s capabilities in helping retailers, commercial property managers, REITs and institutional clients optimize and monetize FF&E assets. Drawing on extensive industry experience, Hoek will also broaden the firm’s service offering by delivering end-to-end solutions for store openings and remodels in collaboration with GA Group’s retail, merchant and industrial solutions teams.

Hoek brings more than 25 years of executive leadership experience spanning retail asset recovery, store-fixture liquidation and harvesting, retail decommissioning, warehousing and logistics, project management and national business development. Over the course of his career, he has built and scaled organizations serving retailers, liquidators, fixture manufacturers, asset-recovery firms and commercial clients.

“Scott is an accomplished builder of businesses, teams, and national service platforms,” Joe Malfitano, president and head of retail, merchant and industrial solutions, said. “His deep expertise in FF&E optimization and monetization strategies makes him exceptionally well suited to complement the existing teams across the GA Group platform and to lead this important growth initiative. We are pleased to welcome him to GA Group as we expand our capabilities and deliver even greater value to our clients.”

Before joining GA Group, Hoek served as vice president at another national firm where he launched and grew a national services division focused on fixture liquidation, harvesting, installation, removal, retail decommissioning and recovery-and-resale programs. He previously held senior leadership roles at two other asset disposition firms and founded Fixture Finders, which grew into the largest dealer of used Lozier shelving in the United States.

“I am excited to join GA Group and help expand a best-in-class FF&E platform,” Hoek said. “The opportunity to combine strategic business development, operational excellence, asset recovery and sustainable disposition solutions is compelling. I look forward to working with the team to create measurable value for our clients and establish market leadership in this space.”

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