Beacon Financial combined its four storied financial institutions under one new brand, Beacon Bank. Beacon Bank will introduce additional components of its corporate identity as part of a multi-phase branding update at all locations.
“Launching Beacon Bank represents a significant achievement for our organization and a critical step forward in our long-term strategy,” Paul A. Perrault, CEO of the company, said. “By uniting our banks, we are enhancing the experience we deliver to clients and positioning the company to generate sustainable value for our stockholders through improved performance, better efficiency and expanded opportunities for growth. This step also deepens our ability to invest in our colleagues and communities across our regions.”
Transitioning to Beacon Bank at all locations across Massachusetts, New York, Rhode Island, Connecticut and Vermont was the final step in the merger of equals between Berkshire Hills Bancorp, the parent company of the former Berkshire Bank, and Brookline Bancorp, the parent company of the former Brookline Bank, Bank Rhode Island and PCSB Bank.
In the coming months, clients and community members will continue to experience Beacon Bank in new ways as the bank introduces additional components of its corporate identity and the multi-phase branding update at all locations is complete.
The expanded capabilities also include access to a larger network of branches, ATMs, greater lending power, an online and mobile banking platform and the all-new BeaconBank.com.
