In a strategic move to expand financial services for its members, Horizon Utah Federal Credit Union (HCU) has joined forces with InvestiFi, a provider of digital investment solutions for community financial institutions. This collaboration is aimed at enabling HCU’s members to access investing tools directly through their existing online and mobile banking experience.
“At HCU, we believe in empowering our members through innovation and education, with a focus on building strong financial health and steady growth,” Page Bennett, president and CEO of HCU, said. “By integrating InvestiFi’s digital investing solutions and financial education resources, we are extending our mission of promoting financial well-being while making digital investing more accessible to everyone.”
Through this partnership, HCU will introduce InvestiFi’s full suite of digital investing solutions, including access to guided investing, stocks and ETFs, digital assets and financial education.
“With this partnership, HCU is setting a new standard, bringing cutting-edge InvestTech solutions to its members, while maintaining the personal service and trust that credit unions are known for,” Kian Sarreshteh, CEO of InvestiFi, said. “InvestiFi’s mission is to help local banks and credit unions compete with the innovations of larger fintechs seeking to lure their members away, ensuring their members have access to modern tools without sacrificing trust. HCU’s adoption of our platform comes at a critical time, as interest in digital assets and self-directed investing continues to grow.”
