eCapital, a technology-enabled provider of financing for small and medium-sized businesses (SMBs) across North America and the UK, appointed Melissa Forman-Barenblit as president, head of transportation group.
With more than 25 years of experience spanning logistics, finance and SaaS-based innovation, Forman-Barenblit is known for turning operational obstacles into tangible results. She brings a unique blend of industry knowledge, technical insight and a leadership style grounded in team development and execution. Most recently, she served as president of TriumphPay, where she played a central role in modernizing freight payments and expanding adoption across the logistics ecosystem.
At eCapital, Forman-Barenblit will oversee the continued growth, modernization and performance of the transportation group, with a focus on advancing platform integration, expanding market reach and deepening service excellence for carriers, brokers, shippers and strategic partners.
“Throughout my career, I’ve focused on solving complex challenges with practical solutions that make life easier for clients,” Forman-Barenblit said. “The most effective way to do that is by building strong teams with a clear sense of purpose. That’s exactly what eCapital does by delivering capital in ways that support real outcomes. I’m excited to help lead this next phase of innovation and growth, with a continued commitment to service, efficiency and the evolving needs of our industry, while fostering a culture that values development and impact.”
Prior to her time at TriumphPay, Forman-Barenblit spent nearly eight years at eCapital, where she built industry partnerships, advanced technology initiatives and drove commercial expansion. Her earlier roles span SaaS product development, operations and data infrastructure, giving her a rare combination of industry acumen and technical fluency that shapes her leadership approach.
“In a market where agility and industry knowledge are critical, Melissa brings the right combination of experience, execution, and leadership,” Marius Silvasan, CEO of eCapital, said. “Her track record in optimizing performance and leading through complexity makes her a strong fit to advance our priorities and support the companies that keep the freight economy moving. Under her leadership, accelerating the performance and scalability of our transportation group will remain a top priority.”
