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Home Deal Announcements

Rosenthal Capital Group Closes $3MM ABL Facility for Amazon Brand Accelerator

Seeking an alternative to its existing high-cost debt financing solution, the company was referred to Rosenthal by a local bank. Rosenthal provided the ABL facility against inventory collateral.

byBrianna Wilson
July 16, 2025
in Deal Announcements, News

Rosenthal Capital Group (RCG), a private commercial finance firm in the United States, completed a $3 million asset-based loan facility for a family-owned e-commerce accelerator operating in the beauty sector.

The California-based company, an Amazon reseller of beauty products, had successfully grown its business to $50 million in top-line revenues. The second-generation business owner was exploring options for a new financing facility that would allow the company to significantly scale the business. Seeking an alternative to its existing high-cost debt financing solution, the company was referred to RCG by a local bank. RCG stepped in to provide a $3 million asset-based loan against inventory collateral.

“As a top Amazon reseller helping brands scale online, we recognized this client needed a more flexible, cost-effective financing solution,” Maria Contino, executive vice president and West Coast regional sales manager at RCG, said. “We support e-commerce growth by lending against inventory, including Amazon-held stock and offer a competitive, personalized alternative to high-priced fintech and easy access funding offered by online platforms.”

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