NEW YORK — Assembled Brands Capital has provided Birddogs, a high-growth menswear brand with a strong direct-to-consumer footprint, with a new flexible credit facility. The financing will support Birddogs’ expansion into wholesale channels and continued omnichannel growth.
Founded in 2016, Birddogs has grown from a niche startup to a prominent brand in the men’s active and casual wear market. A high-margin product mix, strong customer loyalty, and a disciplined operating model have supported the company’s growth. With this new facility, Birddogs aims to capitalize on increasing consumer demand and extend its reach beyond DTC.
“This facility gives us the flexibility to accelerate Birddogs’ growth as we expand from DTC into wholesale while continuing to broaden our product offering,” said Chris Wink, CFO/COO of Birddogs. “Assembled Brands stood out immediately as partners who truly understand the unique needs of growth-stage consumer brands.”
Birddogs moved away from a traditional bank and chose Assembled Brands over other lenders due to the firm’s ability to provide non-dilutive capital without aggressive covenants, lockboxes, or personal guarantees often associated with conventional financing.
“Growth-stage brands like Birddogs trust us because we understand their mindset and offer creative solutions to outdated underwriting models that help them scale faster and more efficiently,” said Jeffrey Mangiafico, Senior Vice President of Originations at Assembled Brands.
Michael Lipkin, CEO of Assembled Brands, added, “We are excited to partner with top-tier operators who can demonstrate consistent growth. Our flexible line of credit will help Birddogs as they continue to scale and tap new wholesale markets.”
The deal reflects a broader trend among emerging consumer brands seeking more agile financing solutions to support multi-channel distribution strategies.
For more information, visit assembledbrands.com.
