VideoAmp secured $50 million of non-dilutive debt financing from Capital IP, with the ability to draw up to $25 million in further capital. The funding will accelerate VideoAmp’s position in planning, measurement, optimization and currency solutions for the convergent TV ecosystem.
VideoAmp has experienced more than 700% growth over the last five years and is on track to approximately double year-over-year growth in 2021. The company will use this new round of financing to continue expanding its team. Most recently, VideoAmp brought on Paul Ross, former CFO Trade Desk, as a board member and CFO.
“Our execution and strong financial performance have allowed VideoAmp optionality on funding our growth plans,” Ross McCray, co-founder and CEO of VideoAmp, said. “We are happy to partner with Capital IP for the access to growth capital in order to fully capture our land grab opportunity on great terms and without shareholder dilution. It is the best of both worlds.”
“Ross and the team at VideoAmp have built one of the most technologically advanced and effective platforms to measure and optimize linear TV, streaming and digital advertising in the world,” Aron Dantzig and Riyad Shahjahan, partners at Capital IP, said in a joint statement. “We are thrilled to partner with the company going forward as they continue to redefine the cross-channel video advertising industry with innovative, privacy-compliant platforms that deliver critical insights to media owners, advertisers and agencies alike when legacy systems fail to support.”
