Gerber Finance, an eCapital company, closed a $6 million line of credit to Puracy, a plant-based personal care and cleaning products company. The deal was managed under the Naturally Gerber Finance division, which works with companies within the natural products space, including clean label, organic and non-GMO products as well as sustainable design and packaging.
Puracy’s range of products include hand and dish soaps, sanitizers, house sprays, laundry detergent, body wash, baby shampoo and pet shampoo. All products are at least 99.3% natural. The company’s 64-ounce refill pouches save more than 90% in plastic, water and energy while showing at least a 20% discount in cost per use versus the equivalent in bottles. In the five years since launching the refill pouches, Puracy has prevented more than 300 tons of plastic packaging waste from entering the environment, according to Gerber Finance.
Puracy will use the funding from Gerber Finance to continue focusing on plastic reduction with pouch refills, water reduction with hyper concentrates and production automation. The funding will also aid Puracy with advertising and expansion into brick-and-mortar retailers.
“We are impressed with how quick and easy the process with Gerber Finance has been,” Sean Busch, CEO of Puracy, said. “The Gerber Finance team has been extremely flexible and wonderful to work with, and we look forward to our continued partnership and their support in our growth.”
Gerber launched its Naturally Gerber Finance division in 2020 to serve the needs of natural products companies in its portfolio. The company has funded dozens of natural products companies, including Stasher, Coola and Om Mushroom Superfood.
