CIT Northbridge Credit provided a $65 million credit facility to Hello Bello, a manufacturer and marketer of baby, child and adult care products.
“This financing will provide additional support as we continue to grow our market share by delivering affordable, high-quality essentials to more families,” Jennifer Pullen, co-founder of Hello Bello, said. “We appreciate CIT Northbridge’s professionalism and expertise throughout the financing process.”
Launched in 2019 by co-founders Kristen Bell and Dax Shepard, Hello Bello is a parenting platform providing products crafted with children, parents and the planet in mind.
“Hello Bello’s cost-effective pricing helps bring premium, environmentally friendly products into the homes of everyday consumers,” Neal Legan, who leads CIT Northbridge Credit, said. “We’re pleased to provide this financing to support Hello Bello as they continue to deliver on their mission.”
