Gordon Brothers, a global advisory, restructuring and investment firm, acquired the global ORSAY brand, archives and related trademarks and other intellectual property from Orsay GmbH. The firm has partnered with SCAYLE to continue its growth in addition to maintaining ORSAY’s existing franchisees.
Gordon Brothers’ acquisition allows the omni-channel women’s fashion brand to maintain its brand DNA and develop new and exciting apparel, footwear and accessories. The partnership with the commerce technology vendor SCAYLE provides a market-leading e-commerce software for the brand to continue to reach consumers throughout Europe. ORSAY will utilize SCAYLE, the B2B unit and infrastructure behind ABOUT YOU, with its B2B and distribution services.
“We have been following the ORSAY story for years and have always been impressed with the brand’s powerful connection with consumers,” Tobias Nanda, president, brands at Gordon Brothers, said. “The ORSAY brand has succeeded across regions, countries and distribution channels and we are excited to partner with SCAYLE for its next chapter of growth.”
“Throughout this process, Gordon Brothers has shown an enthusiasm for the ORSAY brand, flexibility and readiness to ensure its continued presence in the European market,” Tarek Müller, co-founder and co-CEO of ABOUT YOU and SCAYLE, said. “Agile strategy and growth targets match perfectly with SCAYLE’s modern commerce setup and fast-paced use cases.”
