WSFS Bank, the primary subsidiary of WSFS Financial, named Shari Kruzinski executive vice president and chief consumer banking officer. Kruzinski will report to Rodger Levenson, WSFS chairman, president and CEO. In her new role, she will oversee all aspects of the consumer banking division including retail delivery, strategy, consumer and small business banking and the mortgage division. Kruzinski will succeed Rick Wright after his retirement at the end of the year.
“Shari is a proven leader who has spent her 30-year career developing organizational strategies that drive growth, productivity, and high levels of Associate engagement,” Levenson said. “Her advancement is part of our commitment to succession planning throughout the company. Rick has left a true impact on our Consumer Banking division. His contributions were many, but most notable was the expansion of our Retail network from 25 locations to 92 and growing deposits from under $1 billion to more than $10 billon,” Levenson said. “We are grateful for Rick’s leadership and contributions over his 17-year career with WSFS. We wish him the best in retirement.”
Most recently, Kruzinski was the chief customer officer, leading the bank’s customer division including customer experience and enterprise-wide customer initiatives. Her career at WSFS started in 1989, and as her career at WSFS progressed, she was promoted in April 2021 to EVP, director of retail delivery.
