Brightwood Capital Advisors, a private credit firm, provided financing to support Rockbridge Growth Equity’s acquisition of TouchFuse. As part of the transaction, Rockbridge combined TouchFuse with its existing portfolio company, White Glove. Financial terms of the transaction were not disclosed.
TouchFuse offers a comprehensive technology platform that allows financial advisors nationwide to manage the full spectrum of their marketing campaigns, from identifying prospects and delivering campaigns to managing communication and analyzing data. White Glove provides a wide range of digital seminar marketing and lead-generating financial education workshops to assist financial advisors with finding qualified leads, converting more appointments, nurturing prospects, and engaging existing clients. In November of 2023, White Glove and Touch Fuse announced their merger, creating a full-service, omni-channel marketing services company focused exclusively on financial advisors.
“We’re excited to support Rockbridge’s acquisition of TouchFuse, which, following its merger with White Glove, has created an innovative full-service marketing platform for financial advisors across the country,” Aized Rabbani, managing director at Brightwood, said. “We believe bringing together the two companies will provide a compelling solution for advisors who will greatly benefit from TouchFuse’s reliable and functional industry expertise.”
“Brightwood has significant experience investing within the marketing services sector, and we’re pleased to continue to add to our portfolio through a transaction like this one,” Sengal Selassie, managing partner and CEO of Brightwood, said.
“With Brightwood’s financial support and deep industry knowledge, we’re pleased to embark on this new chapter,” Ziv Weizman, partner at Rockbridge, said. “As the financial and business services space continues to evolve, we are eager to embrace digital advancements by leveraging full spectrum marketing technology techniques. We look forward to our continued partnership with Brightwood and supporting TouchFuse’s future growth.”
