Business Development Resources, a business coaching and training organization to field services contractors and distributors, is partnering with Southfield Capital, a lower middle-market private equity firm. As part of Southfield’s investment in BDR, the company simultaneously acquired BxB Media, a full-service marketing agency supporting similar field services contractors. BDR’s owner, Bruce Wiseman, will continue in his existing capacity as CEO. The BxB Media brand will operate under BDR as a new “marketing services” department, continuing to expand the reach of two first-class industry brands.
“We are excited to partner with Southfield and believe this partnership will enable BDR to accelerate growth and expand our reach and capabilities for our clients. From the beginning of this process, it was clear the Southfield team aligned with our organization both culturally and in their strategic vision,” Wiseman said. “Southfield’s proven track record of building exceptional growth businesses makes us confident we will successfully expand our core markets while maintaining our position as a leading coaching and training organization with a winning culture. We will continue to provide best-in-class service to the home service industry, driving exemplary results for our clients.”
“We are pleased to partner with Bruce and the BDR team,” Chris Grambling, principal at Southfield Capital, said. “They have built a tremendous business over their 25-year history and have numerous growth opportunities that Southfield is ready to assist with. With BDR’s impressive team and client base, alongside an industry-best curriculum, we believe there is a very exciting road ahead.”
Tree Line Capital Partners provided debt financing. Troutman Pepper Hamilton Sanders provided legal counsel to Southfield Capital and Houlihan Lokey acted as Southfield’s exclusive financial advisor. Uplift Partners acted as the exclusive financial advisor to BDR and BxB.
