Inuvo, a provider of marketing technology, has secured a new $10 million asset-based credit facility to support its continued growth and operations. The credit facility, provided by SLR Digital Finance, provides Inuvo with enhanced liquidity and the financial flexibility to accelerate the adoption of its large language generative artificial intelligence, the only solution of its kind for the discovery and targeting of audiences that does not require the tracking of consumers around the internet.
“We are pleased to secure this new credit facility, which strengthens our financial position and provides us with additional resources to execute our growth strategy,” Wally Ruiz, chief financial officer of Inuvo, said. “This financing demonstrates the confidence our lenders have in Inuvo’s business model and future prospects.”
The company intends to use the proceeds from the credit facility for general corporate purposes, including working capital, capital expenditures and potential strategic investments.
“We are thrilled to partner with Inuvo as they continue to accelerate revenue growth and scale their IntentKey AI platform,” Ashvin Viswanathan, vice president at SLR Digital Finance, said. “As the advertising industry evolves around privacy concerns and regulatory pressures, Inuvo is uniquely positioned in their ability to target relevant audiences without relying on cookies or consumer data.”
