SG Credit Partners, through its software and technology division, provided an $8 million senior debt investment in Sincere, a family of consumer internet brands. This is the second time SG has invested in Sincere._x000D_
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The company leveraged this latest investment to enter the weddings market with the launch of Lovebird._x000D_
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“We are thrilled to continue our partnership with Sincere to fuel their entrance into the wedding market,” Marc Cole, CEO, SG Credit Partners, said. “We support their strategic vision and look forward to seeing how they apply their expertise in a new vertical.”_x000D_
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“Outdated incumbents in the wedding industry have failed to innovate over the past decade,” Matt Douglas, founder and CEO of Sincere, said. “We recognize that the next generation of engaged couples demands a smart, sophisticated platform to communicate with their guests while still upholding the elevated elegance that has always been the standard for weddings. Lovebird is the answer to that need. This senior debt investment from SG Credit Partners is instrumental to facilitate our expansion into this large market.”
Forward for Specialty Finance
