Daily News: March 8, 2017

Hilco, Gordon Brothers Oversee BCBG Store Liquidation


Store inventory liquidation sales have begun at 118 select BCBGMAXAZRIA, BCBGeneration, BCBG Factory and Herve Leger locations under the approval of a U.S. Bankruptcy Court.

The store closing sales are being conducted by a joint venture of Hilco Merchant Resources and Gordon Brothers.

A spokesperson for the joint venture said, “BCBG Max Azria has long been renowned for iconic style. Because of the compelling discounts and the highly desirable merchandise, we expect this will be a short sale. Consumers are encouraged to shop early for the best selection.”

“As part of our effort to realign BCBG, we made the difficult decision to reduce the total number of our retail stores,” said interim acting CEO Marty Staff. “For our more than 300 continuing retail and partner shops, BCBG is focused on the future by investing in our partner relationships, driving sales in our remaining stores, exploring licensing and wholesale opportunities, and expanding our digital reach.”