FASHIONING A SUCCESSFUL TURNAROUND: AlixPartners Restores Fashion House BCBG to its Winning Ways

The fashion industry is fickle at the best of times, and combining a fashion brand with retail stores is proving a recipe for disaster. AlixPartners was called in to save BCBGMaxAzria. Thanks to a dedicated turnaround team led by Holly Etlin and a nimble professional team, the company passed through Chapter 11 and has moved on to a successful second life.

Hilco, Gordon Brothers Oversee BCBG Store Liquidation

Hilco Merchant Resources and Gordon Brothers are managing store inventory liquidation for clothing retailer BCBG Max Azria as part of the company’s bankruptcy proceedings.