FASHIONING A SUCCESSFUL TURNAROUND: AlixPartners Restores Fashion House BCBG to its Winning Ways
The fashion industry is fickle at the best of times, and combining a fashion brand with retail stores is proving a recipe for disaster. AlixPartners was called in to save BCBGMaxAzria. Thanks to a dedicated turnaround team led by Holly Etlin and a nimble professional team, the company passed through Chapter 11 and has moved on to a successful second life.
August 6, 2019
AlixPartners | BCBG MAX AZRIA | Turnaround Management
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