Tradewind has closed a $2.5 million trade finance facility for a company based in China and the U.S. that sells sustainable, ecologically sourced and manufactured housewares.
The company exports to major retailers in the U.S. including Amazon, Target, Kroger, and the Container Store as well as to distributors in key international markets globally. It is using the accelerated cash flow for working capital to increase production volumes, expand into new distribution channels, and initiate diversified brand marketing.
Selling to Tier 1 retailers who require long payment terms created gaps in cash flow for the client, so the homewares brand sought out a financing solution that could bridge these gaps—keeping their vendors paid on time and allowing them to invest in marketing, R&D, and other necessities of fast-growth companies. Traditional bank financing proved to be too cumbersome, rigid and slow and therefore an unsuitable option for them.
Tradewind offered a flexible funding approach that was a better fit for their needs. The firm also provided credit insurance, leveraging its expertise in the area, and mirrored the client’s international footprint with an office in New York and Shanghai, making it a relatable partner who understood the dynamics of global teams with the resources to optimize operations.
“Consumer demand for home products that reduce waste and harmful impact to the environment is on an ever-increasing growth trajectory. As a certified B Corporation and pioneer in ecologically sourced and manufactured products, our client has demonstrated tremendous expansion and is now poised to outpace forecasts with their Tradewind facility in place. The future of the consumer goods sector will be firmly rooted in environmental sustainability and we’re proud to be partnered with a leader in this space,” states William Avedon, VP of Sales for Tradewind’s New York office.
