Preserving Brand Equity in a Turnaround: Six Steps to Preserving a Company’s Reputation
A company’s brand is a powerful if unappreciated asset. During the intense process of turning a company around financially, little thought is given to protecting its brand. Gordon Andrew explains why brand equity matters and provides steps to protect and enhance a brand during a turnaround.
November 7, 2017
Gordon Andrew | Highlander Consulting | Turnaround Management
ABF Journal