Anatomy of a Turnaround: For the CRO, the Meltdown at Dippin’ Dots Became Personal
After 20 years of success, ice cream maker Dippin’ Dots faced a variety of hurdles due to growing pains, an uncertain economic environment and a deteriorated relationship with its secured lender, which led to its Chapter 11 filing. Conway Mackenzie’s Greg Charleston was appointed CRO to navigate the company toward a new owner while avoiding a potential meltdown. Along the way, he found that working on this case proved to become a more personal experience than many others.
October 8, 2012 Curt Jones | Dippin Dots | ice cream Shannon Browne